- What is the concept?
Prego is known for friendliness, fun and great food. People, Passion, Pleasure is indeed the Prego positioning. “Come as you are” is our catch phrase. Noisy, lively, vibrant, Prego is engaging for a great interactive fun dining experience. Nothing stays constant at Prego; there is always action, movement and changes. There will always be new ideas to keep the interest alive.